How Bad Did Analytics Bugs Fool Facebook Pages? Reach Looked Down 14% When It Wasn?t

Months of mysterious Insights bugs duped Facebook Page owners. The median Page's analytics showed it reached 14.39 percent fewer people than it actually did, according to early data and graphs from EdgeRank Checker, a Facebook analytics startup that gave us the first look. The bugs may have caused people to mistakenly undervalue their Pages, change strategies or buy ads to make up for "lost" reach

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